Showing posts with label quebecor. Show all posts
Showing posts with label quebecor. Show all posts

Thursday, January 29, 2015

Naming Rights for Quebec City's New Arena

Tigercatatonia is always interested in the economics of pro sport in the CFL and Canada as a whole. Especially interesting is naming rights. Towards the end of this article about the chances of Quebec City landing a NHL team for their brand new arena (tl;dr not good) is some info about the naming rights for the new arena:

"The arena was built with $200-million from the provincial government, $187-million from the city and $13-million raised from people in the community forking out to reserve a seat. Quebecor is on the hook for $33-million for 25-year naming rights to the arena. That increases to $63.5 million if an NHL team is acquired."

That's $1.32 million per year without an NHL team and $2.54 million with an NHL team. The naming rights for Tim Horton's Field for the Tiger-Cats in Hamilton is rumoured to be between $1 and $1.5 million, however the Cats are broadcast across Canada on TSN while without an NHL team they're stuck with a QMJHL team.