Raptors Playoff Ratings Game 1, Meh

@TSNScianitti just tweeted television ratings for game one for the Raptors at home against the Brooklyn Nets. Average 539K, "peaking at over 2.17 million unique views." Compared to the CFL the unique views are impressive, but the average is nothing special. That game and all CFL games are on TSN, so there's no broadcast versus cable effects.

As a way of comparison, in 2012, the BC Saskatchewan pre-season game had over 400,000 viewers, whereas the Ticats Argos pre-season game has 336,000 viewers. Generally I think the CFL should broadcast more pre-season games, or at least the Saskatchewan ones.

The CFL has the advantage for advertisers that more fans are in Alberta and Saskatchewan, where males make more on average and the median. I'd be curious to see how Toronto centric viewership was.

2013 Week 12 CFL Television Ratings Around 900,000 Viewers Per Game

I saw this tweet from Ticats CEO Scott Mitchell (@ticatmitchell):

"Top 4 broadcasts again for sports this week were cfl games Avg of nearly 900k. Jays #5 at 550k and highest nfl game at 532, hawks/49ers."

That's pretty impressive. I made a post earlier this week comparing the Jays numbers and the CFL's numbers, however in that post I gave an estimate for the CFL numbers that was pretty low:

"I was wondering about the comparison with the CFL. The Jays have 162 regular season games per year, so last year the Jays had 87,480,000 total viewers across all games last year. The  CFL has only 72 regular season games per year. Just using an estimate of 600,000 viewers per game that's 42,000,000 viewers total which is significantly less than the Jay total."

Using an estimate of 900,000 viewers per CFL game would give 63,000,000 viewers per year which is a lot closer to the Jays total per year. Adding Ottawa next year and an extra nine games would bring it still closer. 

Considering that the CFL television deal is worth $40 million per year, with 63 million viewers, that works out to 63 cents per viewer of a game. That's a lot of Wendy's ads.