Friday, December 16, 2011

How Much Is Investor's Group Paying for Naming Rights in Winnipeg

I've been trying to figure out how much Investor's Group is paying for naming rights for the new CFL stadium. The best I can find is this article, which suggests maybe $500,000 a year.

"Back in 2001, the football club sold the naming rights to Winnipeg Stadium to Canad Inns, a Manitoba-based hotel chain, for $1.5 million over 10 years ($150,000 annually). The deal wasn't great for the Bombers, as they had little leverage with a crumbling stadium and a product that didn't enjoy the rabid fan base it does today.

Sources in the business community indicate the club was looking for at least $500,000 a year for the rights this time around, but Thompson wouldn't confirm that figure or expand on what Investors Group is on the hook for."

Probably with all the high MERs Investor's Group mutual funds charge, the company can afford half a million a year, plus a Grey Cup will be hosted there soon too. The price Canad Inns was paying seems like a steal.

What will the Ticats get for their new stadium? Is $500,000 possible for an Ivor Wynne site with minimal traffic going by?

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