Tigercatatonia is always interested in the economics of pro sport in the CFL and Canada as a whole. Especially interesting is naming rights. Towards the end of this article about the chances of Quebec City landing a NHL team for their brand new arena (tl;dr not good) is some info about the naming rights for the new arena:
"The arena was built with $200-million from the provincial government,
$187-million from the city and $13-million raised from people in the
community forking out to reserve a seat. Quebecor is on the hook for
$33-million for 25-year naming rights to the arena. That increases to
$63.5 million if an NHL team is acquired."
That's $1.32 million per year without an NHL team and $2.54 million with an NHL team. The naming rights for Tim Horton's Field for the Tiger-Cats in Hamilton is rumoured to be between $1 and $1.5 million, however the Cats are broadcast across Canada on TSN while without an NHL team they're stuck with a QMJHL team.
Showing posts with label naming rights. Show all posts
Showing posts with label naming rights. Show all posts
Thursday, January 29, 2015
Tuesday, October 28, 2014
John Tory Wins Toronto Mayoralty, Good for the Argonauts?
So Tory has defeated Doug Ford, but a not particularly remarkable 6% and is now the mayor of Toronto. Of course of interest to CFL fans is the fact that Tory was also a former commissioner of the CFL in the 90s, including during some pretty dark days for the league.
Obviously with Toronto the current problem franchise for the CFL and owner David Braley being somewhat of a lame duck owner, having a former CFL commissioner as the mayor has to help. The biggest roadblock currently for the Argos is finding a way to play at TFC's BMO field and that involves dealing with Maple Leaf Sports Entertainment, the owner of the Leafs, Raptors and TFC.
Rob Ford certainly liked the Argos, however he was also a pretty big fan of bringing the NFL to Toronto (which somewhat like Quebec separatism seems to be on life support with the Bills having new owners). Somehow I don't think Tory will be leading a renewed NFL to Toronto charge (although there are rumours of the St Louis Rams leaving albeit back to LA not Toronto).
Hopefully Tory can find a way to facilitate a move of the Argos to BMO Field, while not totally screwing the Argos out of revenue from game day concessions and the like. The renewal of sponsorship for the facility is coming up and one would have to think that having the Argos at the stadium would be valuable for whoever the new sponsor is.
Certainly part of the value of the sponsorship for BMO is the fact it is right on the Gardner and a lot of drivers go by it everyday (part of the rationale of the Tiger-Cats having a stadium at Confederation Park besides the QEW and also why the Ticats want a city approved sign by the QEW (which the Ontario Ministry of Transportation doesn't want)). However the Argos draw considerably more viewers on television than TFC (whose viewership frankly is pathetic) across the country which would be valuable to a company like BMO which is national. The Argos should get some of this additional value, although I'm sure MLSE doesn't think the same (the Tim Horton's Field naming rights are rumoured to between $1 and $1.5 million)
Obviously with Toronto the current problem franchise for the CFL and owner David Braley being somewhat of a lame duck owner, having a former CFL commissioner as the mayor has to help. The biggest roadblock currently for the Argos is finding a way to play at TFC's BMO field and that involves dealing with Maple Leaf Sports Entertainment, the owner of the Leafs, Raptors and TFC.
Rob Ford certainly liked the Argos, however he was also a pretty big fan of bringing the NFL to Toronto (which somewhat like Quebec separatism seems to be on life support with the Bills having new owners). Somehow I don't think Tory will be leading a renewed NFL to Toronto charge (although there are rumours of the St Louis Rams leaving albeit back to LA not Toronto).
Hopefully Tory can find a way to facilitate a move of the Argos to BMO Field, while not totally screwing the Argos out of revenue from game day concessions and the like. The renewal of sponsorship for the facility is coming up and one would have to think that having the Argos at the stadium would be valuable for whoever the new sponsor is.
Certainly part of the value of the sponsorship for BMO is the fact it is right on the Gardner and a lot of drivers go by it everyday (part of the rationale of the Tiger-Cats having a stadium at Confederation Park besides the QEW and also why the Ticats want a city approved sign by the QEW (which the Ontario Ministry of Transportation doesn't want)). However the Argos draw considerably more viewers on television than TFC (whose viewership frankly is pathetic) across the country which would be valuable to a company like BMO which is national. The Argos should get some of this additional value, although I'm sure MLSE doesn't think the same (the Tim Horton's Field naming rights are rumoured to between $1 and $1.5 million)
Saturday, January 11, 2014
First Ontario Wants Naming Rights for Copps Coliseum
I was a little surprised to see this Spec article about the Hamilton headquartered credit Union First Ontario wanting to buy the naming rights for Copps Coliseum. No real talk in the article of how much those naming rights would be worth. For comparison, the Tim Horton's deal for the replacement for Ivor Wynne has been reported as between $1 million and $1.5 million per year.
In terms of teams there's the AHL Bulldogs playing there, plus various concerts (like the announced Kanye West concert) and monster truck motocross type events. The Bulldogs don't get mentioned as much on national television broadcasts as the Ticats (no Grey Cup possibility either) so the per year estimate on what it is worth have to be considerably less. There is more car traffic (and probably of a more valuable demographic) by the arena than the old Ivor Wynne, but certainly not as much as past BMO field in Toronto with the Gardner going by. If I had to take a stab in the dark, maybe $200,000 per year (as a hockey arena comparison, the Ottawa Senators arena has a $21 million 15 year deal with Scotiabank). There's probably value for First Ontario as they have operation beyond Hamilton, but not a lot farther so any advertising value beyond regional isn't of much use anyway.
One thing the article somewhat skimmed over is what arena operator Global Spectrum is getting out of this. I assume some percentage as part of the operating agreement with the city of Hamilton. I'm sure that information is already out there somewhere.
With regards to the Copps name, it has been almost 40 years since Victor Copps was mayor and the name has been on the arena for many years. What the family thinks to me doesn't matter. I believe Sheila Copps doesn't even live in the city anymore.
In terms of teams there's the AHL Bulldogs playing there, plus various concerts (like the announced Kanye West concert) and monster truck motocross type events. The Bulldogs don't get mentioned as much on national television broadcasts as the Ticats (no Grey Cup possibility either) so the per year estimate on what it is worth have to be considerably less. There is more car traffic (and probably of a more valuable demographic) by the arena than the old Ivor Wynne, but certainly not as much as past BMO field in Toronto with the Gardner going by. If I had to take a stab in the dark, maybe $200,000 per year (as a hockey arena comparison, the Ottawa Senators arena has a $21 million 15 year deal with Scotiabank). There's probably value for First Ontario as they have operation beyond Hamilton, but not a lot farther so any advertising value beyond regional isn't of much use anyway.
One thing the article somewhat skimmed over is what arena operator Global Spectrum is getting out of this. I assume some percentage as part of the operating agreement with the city of Hamilton. I'm sure that information is already out there somewhere.
With regards to the Copps name, it has been almost 40 years since Victor Copps was mayor and the name has been on the arena for many years. What the family thinks to me doesn't matter. I believe Sheila Copps doesn't even live in the city anymore.
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