Wednesday, July 30, 2014

CFL Week 5 TSN Television Ratings; Toronto FC's Television Rankings Suck

Yahoo's Chris Zelkovich has all the television rankings for the weekend for Canadian sports programs (which I'm sure are dwarfed by the Bachelorette's, but what are you going to do).

Once again the three CFL games are on top, although the Yankees Jays games weren't bad.

1. CFL, Bombers at Lions, Friday, TSN: 857,000
2. CFL, Argonauts at Roughriders, Saturday, TSN: 830,000
3. CFL, RedBlacks at Tiger-Cats, Saturday, TSN: 670,000

The CFL games on average were higher than last weeks (and also above last year's average) although sadly the  Ottawa Hamilton game's had the lowest rankings. I'm not sure if Ottawa being a new team should help or hinder their rankings. Nonetheless those big numbers for Western based teams probably means good value for the money for Humpty's and Wendy's. Too bad Hamilton basically has neither.

Zelkovich also reported this nugget:

"DOG OF THE WEEK: Saturday's MLS game between Toronto FC and Sporting Kansas City drew a paltry 22,000 viewers to TSN2. Even by TFC's low standards for television, that's alarmingly low considering how much MLSE has invested in this team. It truly is a bizarre situation, with the team selling out its stadium but unable to attract flies to its TV product.
If anyone was hoping for a bump in interest after the World Cup, it obviously didn't happen. A Vancouver Whitecaps game on Sunday did better on the main TSN channel, but still failed to crack the 100,000 mark.
The answer: maybe the only ones who care are the 20,000 who show up at BMO Field."

Ouch. Considering all the money MLSE has spent on TFC transfer fees this season, that's not good for profits as this team needs TV money because just relying on the gate won't cut it. As a Bell shareholder which owns a part of MLSE, let's just say I'm disappointed. 

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