Wednesday, September 18, 2013

2013 Week 12 CFL Television Ratings Around 900,000 Viewers Per Game

I saw this tweet from Ticats CEO Scott Mitchell (@ticatmitchell):

"Top 4 broadcasts again for sports this week were cfl games Avg of nearly 900k. Jays #5 at 550k and highest nfl game at 532, hawks/49ers."

That's pretty impressive. I made a post earlier this week comparing the Jays numbers and the CFL's numbers, however in that post I gave an estimate for the CFL numbers that was pretty low:

"I was wondering about the comparison with the CFL. The Jays have 162 regular season games per year, so last year the Jays had 87,480,000 total viewers across all games last year. The  CFL has only 72 regular season games per year. Just using an estimate of 600,000 viewers per game that's 42,000,000 viewers total which is significantly less than the Jay total."

Using an estimate of 900,000 viewers per CFL game would give 63,000,000 viewers per year which is a lot closer to the Jays total per year. Adding Ottawa next year and an extra nine games would bring it still closer. 

Considering that the CFL television deal is worth $40 million per year, with 63 million viewers, that works out to 63 cents per viewer of a game. That's a lot of Wendy's ads.

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