Friday, October 11, 2013

Saskatchewan Roughriders Financial Report Numbers 2012

In the previous post I was pondering over the Ticats merchandise and how it sells relative to other CFL and Canadian pro sports teams. Saskatchewan has merchandise sales that are third overall in Canada behind the Leafs and Canadiens. However interestingly the Riders are a public owned team and make public their annual report.

This Regina Leader-Post article has the highlights of the report for 2012. Gross revenues were $34.4 million versus $32.2 million in expenses. These expenses would be a lot higher than any other CFL team and are unique to Saskatchewan.

Gate receipts were $13.1 million which again would be way higher than any other team, although Edmonton might not be far behind.

Football expenses were $10.9 million which is a useful number as it would be similar for other CFL teams. This would include the $4.4 million salary cap, coaches salaries, plus one would assume equipment expenses, travel, scouting and the other costs associated with running a CFL team.

Merchandise sales were over $7 million which I would assume would lead the CFL by a wide margin (I seem to recall something about the Ticats recently selling over $1 million in merchandise in a year (third best in the CFL)) and thus it is likely the Riders outsell all other CFL teams combined). I'm not sure if this is the total sales or the profit on the sale of the items.

Sponsorship was $5.2 million. I've heard that Montreal has high sponsorship revenues but I'm not sure how comparable these would be to the Riders. I've never heard a Ticat number, but obviously it would be significantly less.

Concessions sales were $3.8 million. Again I'm not sure if this is total sales or profits. All concessions have a pretty massive markup (i.e. beer). 

No comments: