The Spec is reporting that a corporation is willing to pay $25 million for naming rights for the new Pan Am stadium which would be a future home for the Ticats. I assume that obviously is good for a period of 15 to 20 years, so the value isn't that remarkable on a per year basis. This Star article on the sale of the naming rights for BMO stadium in Toronto says the value for that deal could be up to $27 million for only ten years. That stadium has the advantage of being right on the Gardiner Expressway, with the disadvantage that Toronto FC generates relatively pathetic television numbers compared to the CFL.
Since the government funding is only good for a 15,000 seat stadium, this money would go a long way to building the other 15,000 seats. Which corporation would it be? One of the banks or insurance companies? Tim Horton's? Who knows.
One thing about the proposed new stadium, pretty much any rendering I've seen shows that the sightlines will suck compared to Ivor Wynne, especially with the track around the field. Ivor Wynne may be old and decrepit, but it is a great place to watch a football game and I have a feeling that after a couple of years in a new stadium, people will be pining for Ivor Wynne.
I like the renderings for the Copps Coliseum renovations if Balsillie gets a team. Hopefully that would spur development in the areas just west of the stadium.
No comments:
Post a Comment