Wednesday, May 27, 2009

Exploiting Saskatchewan CFL Fans

After seeing the results of the best road team draws for the CFL in 2008 in the previous post, it got me to think about Saskatchewan, the clearly best road draw. Last year for the Rider game in Hamilton, sitting in section 5 I was amazed at the number of Saskatchewan faithful in the North side stands. The attendance for that game was only 20,874 however. That tells me that Saskatchewan isn't a big draw for Ticat fans, but they certainly got a lot of Rider fans to help compensate.

So why not make more of an effort to get more Saskatchewan fans out to games in Toronto and Hamilton? They already seem to come without much of a nudge anyways, so why not exploit their rabid fandom? The Ticats and Argos could get together and offer a two game package for the two Rider games in Southern Ontario. Fans already come for the Riders, so making a package available and promoting it in advance would increase revenues. Arrange it so Brad Wall, the Saskatchewan premier, speaks at half time for the Argo game as an additional attraction. The CFL has a lot of possibilities for enhanced revenues. Further exploting Rider fans is one.

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