Thursday, May 28, 2009

Argos Season Ticket Sales Honking

Unlike the Cats, who may actually be ahead 4% on previous ticket sales, the Argos season ticket sales are poor, according to the Toronto Star. I suppose the 4 and 14 record is a change for Argo fans who are used to 500 teams over the years. Cat fans are used to something different entirely.

Continuing on the theme from yesterday of trying to create packages of Saskatchewan games in Southern Ontario, the Cats and Argos should offer an enhancement to their season ticket packages where for a slightly higher price you also get tickets to the team's away game in the other team's stadium. You already get diehard fans going to the games anyways, why not try and increase this number by offering such packages and actively promoting them during the season ticket period. One problem would be if one team benefited disproportionately from such an arrangement, however surely some sort of revenue sharing agreement that was mutually beneficial could be agreed to. For the Cats, it could mean getting the Labour Day game closer to a guaranteed sellout every year. Admittedly there could be some logistics with which seats and which prices to offer, however the number of fans exercising the premium pack option would probably be small enough to handle.

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