Interesting article about the Cats trying to build support in the Niagara region. Currently fans from Niagara represent the equivalent of 500 season tickets and the Cats would like to get that up to 1200. Pretty good strategy, although more than doubling will probably be difficult.
This line was interesting "In 2009, the team’s casual walk-up sales are up 40 per cent, corporate support is up 20 per cent and merchandise sales have risen 80 per cent." The corporate I can see. The walkup was probably helped significantly by the success of the Labour Day game compared to last year. Merchandise is interesting, although I am sure winning at home more often this year gives a big bump. No one wants to be wearing the colours of a 3 and 15 team.
I also found this stat interesting, "that strategy no longer works, considering the business of the CFL has grown exponentially and the cost of running a team has doubled in the last eight years, Mitchell said." Kind of strange, although 8 years of inflation is probably close to 50% anyways. Probably a case of spending money to make money, because the salary cap certainly hasn't doubled in eight years.
Cohon had a quote about television ratings, "Some of the highest-rated games are Ti-Cat games and the resurgence of the Ti-Cats has really helped us in Southern Ontario." This is good, although you would prefer people coming to the stadium, but people watching drives merchandise sales.
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