In the recent Ticat season ticket holder email, it mentions that season ticket holders can buy tickets for the opener against the Argos for 10% off the regular price. The Cats seem to be making more of an effort to add value to being a season ticket holder, including increasing the prices of single tickets. I think this makes a lot of sense, as season ticket holders are committed for the season, despite the record of the club. Which frankly has been remarkably poor of late.
The Cats are also offering two tickets to the preseason game versus the Argos, when you buy an apparel item at the TigerTown store. This is also a good idea. You don't want to devalue your regular season product by papering the stadium too much, however a preseason game doesn't really have a lot of value anyways. Getting more people into the stadium, besides the season ticket holders means more revenue from concessions and merchandise and also gets people thinking about attending regular season games. I'm not sure of the amount that the average fan spends per game on concessions and merchandise, but it is probably above $10.
One thing I'm not crazy about is the fact the preseason game takes place on a Tuesday. I know the scheduling is probably difficult, but a Friday or Saturday would have been superior. Last year it was a Thursday.