Ticats, East Mountain Astroturfing!

Looking at facebook, I noticed that the Cats have launched a site promoting the East Mountain site, www.goeastmountain.com as I suppose the astroturfing equivalent of the grassroots ourcityourfuture.ca site promoting the West Harbour site. Amusingly, most of the comments on the facebook post announcing the site are negative, although I'm sure they will be removed in short order. From a quick glance at the site, the Ticat arguments are a bit weak (good public transit, really?) and self serving. The problem for the Cats is that there aren't any people really passionate about the East Mountain site. It could be at Confederation Park, the airport or some other greenfield a kilometre away. I'm curious to see how this progresses.